Writing and Speaking: Curriculum 21: Essential Education for a Changing World
Curriculum 21: Essential Education for a Changing World

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What year are you preparing your students for? 1973? 1995? Can you honestly say that your school s curriculum and the program you use are preparing your students for 2015 or 2020? Are you even preparing them for today?
With those provocative questions, author and educator Heidi Hayes Jacobs launches a powerful case for overhauling, updating, and injecting life into the K 12 curriculum. Sharing her expertise as a world-renowned curriculum designer and calling upon the collective wisdom of 10 education thought leaders, Jacobs provides insight and inspiration in the following key areas:
* Content and assessment–How to identify what to keep, what to cut, and what to create, and where portfolios and other new kinds of assessment fit into the picture.
* Program structures–How to improve our use of time and space and groupings of students and staff.
* Technology–How it s transforming teaching, and how to take advantage of students natural facility with technology.
* Media literacy–The essential issues to address, and the best resources for helping students become informed users of multiple forms of media.
* Globalization–What steps to take to help students gain a global perspective.
* Sustainability–How to instill enduring values and beliefs that will lead to healthier local, national, and global communities.
* Habits of mind–The thinking habits that students, teachers, and administrators need to develop and practice to succeed in school, work, and life.
The answers to these questions and many more make Curriculum 21 the ideal guide for transforming our schools into what they must become: learning organizations that match the times in which we live.
Writing and Speaking: You Can Create An Exceptional Life
You Can Create An Exceptional Life

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For countless people, the words of Louise Hay have served as a beacon, leading them out of the darkness of despair and into the light of a better life. Cheryl Richardson is one of the many individuals whom Louise has greatly influenced . . . before going on to become a best-selling author herself.
So what happens when these two combine their collective wisdom into one book?
The result is what you’re now holding in your hands. As Louise and Cheryl engage in a series of empowering and intimate conversations, you’ll feel as if you’re simultaneously having lunch with your best friends and also attending a master class put on by two leaders of the self-empowerment movement.
As they travel throughout North America and Europe together, Louise and Cheryl discuss a wide range of topics, including the importance of loving ourselves and our bodies; aging consciously; bringing true prosperity and abundance to the world; manifesting positive relationships—both with family and friends and in the workplace; and facing death in a dignified and peaceful way.
These two amazing women are living proof that the spiritual principles they discuss in these pages really work. As you read, you’ll discover that you, too, have the ability to create an exceptional life!
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Writing and Speaking: Benjamin Franklin: An American Life
Benjamin Franklin: An American Life

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Benjamin Franklin is the founding father who winks at us, the one who seems made of flesh rather than marble. In this authoritative and engrossing full-scale biography, Walter Isaacson shows how the most fascinating of America’s founders helped define our national character.
In a sweeping narrative that follows Franklin’s life from Boston to Philadelphia to London and Paris and back, Isaacson chronicles the adventures of the spunky runaway apprentice who became, during his 84-year life, America’s best writer, inventor, media baron, scientist, diplomat, and business strategist, as well as one of its most practical and ingenious political leaders. He explores the wit behind Poor Richard’s Almanac and the wisdom behind the Declaration of Independence, the new nation’s alliance with France, the treaty that ended the Revolution, and the compromises that created a near-perfect Constitution.
Above all, Isaacson shows how Franklin’s unwavering faith in the wisdom of the common citizen and his instinctive appreciation for the possibilities of democracy helped to forge an American national identity based on the virtues and values of its middle class.
Benjamin Franklin, writes journalist and biographer Walter Isaacson, was that rare Founding Father who would sooner wink at a passer-by than sit still for a formal portrait. What’s more, Isaacson relates in this fluent and entertaining biography, the revolutionary leader represents a political tradition that has been all but forgotten today, one that prizes pragmatism over moralism, religious tolerance over fundamentalist rigidity, and social mobility over class privilege. That broadly democratic sensibility allowed Franklin his contradictions, as Isaacson shows. Though a man of lofty principles, Franklin wasn’t shy of using sex to sell the newspapers he edited and published; though far from frivolous, he liked his toys and his mortal pleasures; and though he sometimes gave off a simpleton image, he was a shrewd and even crafty politician. Isaacson doesn’t shy from enumerating Franklin’s occasional peccadilloes and shortcomings, in keeping with the iconoclastic nature of our time–none of which, however, stops him from considering Benjamin Franklin “the most accomplished American of his age,” and one of the most admirable of any era. And here’s one bit of proof: as a young man, Ben Franklin regularly went without food in order to buy books. His example, as always, is a good one–and this is just the book to buy with the proceeds from the grocery budget. –Gregory McNamee
Writing and Speaking: You Can Farm: The Entrepreneur's Guide to Start & Succeed in a Farming Enterprise
You Can Farm: The Entrepreneur’s Guide to Start & Succeed in a Farming Enterprise

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Have you ever desired, deep within your soul, to make a comfortable full-time living from a farming enterprise? Too often people dare not even vocalize this desire because it seems absurd. It’s like thinking the unthinkable.
After all, the farm population is dwindling. It takes too much capital to start. The pay is too low. The working conditions are dusty, smelly and noisy: not the place to raise a family. This is all true, and more, for most farmers.
But for farm entrepreneurs, the opportunities for a farm family business have never been greater. The aging farm population is creating cavernous niches begging to be filled by creative visionaries who will go in dynamic new directions. As the industrial agriculture complex crumbles and our culture clambers for clean food, the countryside beckons anew with profitable farming opportunities.
While this book can be helpful to all farmers, it targets the wannabes, the folks who actually entertain notions of living, loving and learning on a piece of land. Anyone willing to dance with such a dream should be able to assess its assets and liabilities; its fantasies and realities. “Is it really possible for me?” is the burning question this book addresses.
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article marketing: Clout: The Art and Science of Influential Web Content (Voices That Matter)
Clout: The Art and Science of Influential Web Content (Voices That Matter)

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Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?
An ad campaign won’t cut it. A Twitter account doesn’t guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you’ll:
- Discover why a technology feature, marketing campaign, SEO effort, or redesign aren’t enough to influence online.
- Understand the business value of compelling web content.
- Learn 8 principles for influence from the art of rhetoric and the science of psychology.
- Find out what context is and why it’s so important to influence.
- Jump start your planning for content with a content brief.
- Learn how to evaluate your web content and determine whether it’s making a difference.
Foreword by Karen McGrane, managing partner of Bond Art + Science
article marketing: The Encyclopedia of Business Letters, Faxes, and Emails: Features Hundreds of Model Letters, Faxes, and E-mails to Give Your Business Writing the Attention It Deserves

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Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn’t have time to waste. And neither do you.
That’s where The Encyclopedia of Business Letters, Faxes, and E-mail can help.
Here you’ll find the most complete and up-to-date collection of model business correspondence for every conceivable occasion–sample letters, memos, and e-mails you can use as is or adapt for your own purposes. This invaluable reference contains more than 300 model letters with instructions for adapting each to your particular situation. Letters are organized into chapters by category, and the detailed table of contents guides you quickly to the letter that best suits your needs.
This revised edition of The Encyclopedia of Business Letters, Faxes, and E-mail contains more help than ever, including:
* An expanded introduction to writing letters, faxes, and e-mails, with new tips and advice on the best use of each
* Dozens of additional sample e-mail formats to meet today’s communication needs
* Even more focused, easy-to-remember directions for organizing your thoughts and composing even the toughest kinds of correspondence
Don’t go to work without it!















